Influence isn’t simply about having a strong point of view or being good at making a case. It’s about understanding what helps people listen and engage.
The way we communicate, build relationships and respond to different perspectives can have a significant effect on whether others trust us and are willing to be influenced by us.
Yet it’s easy to focus on what we want to get across without considering how our message is being received, or what matters to the people we’re trying to influence.
The result can be a gap between what we’re trying to achieve and the impact we actually have, making it harder to build support and bring people with us.













