We create impactful PR strategies that help businesses stand out from the crowd
Our team of PR and marketing experts will help you navigate the landscape, craft compelling narrative and build a positive reputation
Media relations
We create campaigns that not only fuel conversations but also drive meaningful engagement across print, online, and broadcast media, generating high-impact coverage that resonates with audiences. Whether it’s breaking news, in-depth features, product placements, experiential activations, thought-leadership or expert commentary, we make each piece work hard to maximize its reach and relevance.
Our approach goes beyond one-time hits; we strategically amplify every campaign to earn traffic for your website and extend its value across your owned, earned, and paid channels. By repurposing content, we ensure that every message continues to engage and inform your audience over time.
From ideation to execution, we develop all the content needed to support your campaign, ensuring consistency and quality that align with your brand’s voice and goals. And in times of crisis, we’re there for our clients every step of the way—offering guidance, managing communication, and protecting your reputation.
With 1948, you get a partner who understands the power of both proactive engagement and protective measures to support your brand’s visibility, credibility, and long-term success.
SEO content strategy
We create SEO-driven content that speaks directly to what your audience is searching for. By leveraging search listening and keyword research, we gain insight into the questions people are asking and the topics they care about most. Using this data, we craft engaging, informative content that addresses these needs, positioning your brand as a trusted resource.
Our approach goes beyond simple keywords; we aim to create meaningful connections with your audience by providing clear answers and valuable information. From blog posts and guides to product pages and videos, each piece of content is optimised to attract organic traffic. We ensure your brand isn’t just part of the conversation but leads it – driving visibility, engagement, and trust.
With our SEO content strategy, your site becomes a go-to source for relevant, high-quality information, with the aim of turning searchers into customers.
Copywriting
We craft copy that captures your brand voice and engages with your audience, whether it’s for websites, social media, email campaigns or print materials. Each word is chosen with purpose, aligning with your brand’s goals to communicate messages that resonate and inspire.
From product descriptions to in-depth articles and thought leadership pieces, we tailor every piece to fit your needs and amplify your brand’s personality. We don’t believe in one-size-fits-all solutions; instead, we carefully adapt tone, style, and format to suit each platform, ensuring consistency and impact across all channels.
We also focus on SEO best practices to enhance visibility and drive organic traffic, making sure your content works hard to attract and engage your audience. With us, you’ll get copy that’s not only beautifully written, but also strategically crafted to support your marketing goals and build lasting connections with your audience.
Email marketing
We create email marketing campaigns that cut through the noise and deliver results. By understanding your audience, we design personalized, targeted emails that not only capture attention but also drive action. Whether you’re looking to nurture leads, promote new products or build customer loyalty, our email strategies are designed to engage and convert.
From compelling subject lines to tailored content and clear calls-to-action, we focus on every detail to ensure your emails deliver value with every send. We also track performance, analysing open rates, click-through rates and conversions to continuously optimize and refine your campaigns for maximum impact.
With our data-driven approach, your email marketing becomes a powerful tool for growing your business, and keeping your brand top-of-mind.
Media training
We provide media training that empowers you to communicate confidently and effectively, no matter the platform or situation. Our training equips you to navigate interviews, press conferences and media appearances with poise, ensuring your key messages resonate with audiences and reflect your brand’s values.
Whether you’re delivering a statement, sharing expert insights or responding to challenging questions, we tailor our approach to suit your unique needs and help you hone your personal impact . Our sessions cover everything from mastering body language, to managing tough questions and staying on message, helping you develop a clear, consistent communication style.
Preparation is key, so our bespoke media training includes simulated interviews and real-time feedback to build your confidence and sharpen your skills. And in times of crisis, we prepare you to handle the media with composure, protecting your reputation while keeping your audience informed.
With our support, you’ll be equipped to engage meaningfully, build credibility and strengthen your presence across all media interactions.
Social media
Building a strong, relevant following on social media requires a targeted approach that aligns with your brand goals and speaks to your unique audience segments. We create and execute customised social media strategies—both organic and paid—to boost brand awareness, foster engagement and drive meaningful connections with your audience.
Our approach combines strategic planning with content that’s informative, engaging, and tailored to each platform, ensuring that your brand stands out and resonates with the right people. From eye-catching visuals to interactive features, we design content that attracts and retains followers.
Whether you’re looking to grow your community, increase visibility, or enhance customer loyalty, we use data-driven insights to continuously refine our strategy. With 1948, your social media presence becomes a powerful tool for brand growth, audience engagement and long-term success.
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