We transform the way clients communicate with both their customers and their people because we have the expertise to do so. That’s why there are two intertwined strands to our business: public relations and people relations
Content
Whether we’re working on content for media campaigns, social media or SEO the first thing we do is get to know your audience, because only then can we understand what makes them tick and how to start a conversation. We get to know their passion points or what they are searching for at any given moment in time. Then we get creative. It might be a cracking piece of video content, a topical podcast series or a compelling piece of written content.
Crucial conversations
We’ve been having conversations since we learned to say our first words. Most of them happen with little thought or planning and most of the time they go well. But sometimes they go horribly wrong. We’ve all been there, and wish we’d taken a different approach or used different words. Perhaps worse, however, is when an important but potentially difficult conversation is side-stepped. Rather than say what needs to be said, we say nothing.
Crucial conversations can bring about powerful behavioural change within your business and help drive growth. They need to happen. But they need practice, preparation and thought. There really is an art to conversation, which our team of actors expertly bring to life through practical workshops and development tools and techniques.
One-to-one sessions see the actor inhabit the role of ‘the other person’ and using rewind and replay the conversations is perfected so it remains purposeful and in tune with initial intentions.
Media campaigns and press office
We create campaigns that fuel conversations and deliver impactful print, online and broadcast media coverage for clients. Whether it’s news, features, product placement, experiential, thought-leadership, or expert commentary we make it work hard. We don’t believe in one hit wonders so we use it to earn traffic for your website and repurpose it for use on your other earned, owned and paid channels. And we create all the content to support it. We also help clients out in times of crises and help protect their reputation.
Presentation skills
A great presenter connects with their audience. They get people to sit up and take notice, skilfully delivering their key messages. Great content is the obvious starting point but it’s only great content if it is delivered in an engaging way. A poor presenter often misses the point losing the opportunity to tell an important story.
Using techniques learned from vocal coaches and theatre practitioners, we investigate what it means to have presence and how added gravitas will not only gain the listeners focus but bolster the credibility of the speaker. Our workshops can be tailored for groups or individuals. We help participants think creatively and structure the content to emotionally connect with those listening.
Influencer marketing
We create successful collaborations between influencers and brands to help drive business growth. Tapping into the power of an influencer to connect with their audience and start a conversation, we can drive awareness and positively impact purchasing decisions. We don’t do random partnerships. What’s the point in that? It’s got to make sense and it’s got to be the right fit. Think of it as a hybrid of celebrity endorsement with content marketing.
Social media strategy and content
Attracting the right type of follower to your social media pages requires a targeted strategy, and relies on informative content for different audience groups. We devise and implement social media strategies – both organic and paid – to increase your brand awareness and engage customers.
Digital marketing
Digital marketing and advertising is the mechanism for driving qualified prospects to your website and turning them into paying customers. Depending on your specific requirements we will devise a digital marketing strategy that will help acquire the right traffic, direct it to your website and provide a clear call to action. Whether it’s direct to consumer sales, lead generation or simply brand awareness, we provide Google PPC, Display, Re-targeting, Facebook and Instagram advertising to reach the right people at the right time and with the right message.
SEO strategy and content
Alongside our media campaigns we create content specifically designed to increase the visibility of your website, which in turn increases traffic and sales. Through search listening and keyword research we understand what people are looking for and then answer their questions through compelling content.
Behavioural theatre
For centuries, theatre performances have told stories that change the way we see, feel and think about things. Done well, the actors performance emotionally connects with the audience and leaves a lasting impression. It’s incredibly powerful. And a game-changing approach for businesses who want to bring about the engagement needed to drive sustainable growth.
We call it behavioural theatre – a bespoke piece of theatre specifically written for the organisation’s needs. It can be used to help introduce best working practices. To bring about cultural change. Or to explore negative behaviours and the impact they have on colleagues.
We act out the scenario for the audience and through facilitated conversation they mould the performance to achieve a more positive outcome. They are in charge. Directing change on stage. Owning change within the workplace. This interactive approach enables and empowers individuals and gives them their unique voice in the workplace.